RF Code Names Chad Riseling as Vice President, Worldwide Sales

AUSTIN, Texas (March 25, 2009) -- RF Code, Inc, provider of “wire-free” critical asset monitoring solutions today announced it has named Chad Riseling to head its global sales organization. With some 20 years of experience in national and global sales management, Riseling brings to RF Code a broad range of experience selling into IT organizations, including the data center.

Riseling previously served as vice president, Sales, Western Region, for APC by Schneider Electric. There, he led an organization of 130 people consisting of enterprise, channel and sales engineering teams responsible for $250million in annual sales.  Before that, he was Global Director of Business Development at APC, where he established and grew a base of global distribution and channel partners by 50 percent to sell the company’s NetBotz monitoring products. Before his tenure at APC, Riseling was vice president and general manager, Southern Region and Latin America for NetBotz, which was acquired by APC in October, 2005. While at NetBotz, Riseling developed key channel partnerships with international and national resellers and integrators, growing the company’s partner base by 75 percent. Other previous experience included positions at epicRealm Inc. and Micrografx, where he held senior level positions at both these Texas-based companies.

“Chad brings us a successful track record of selling globally, as evidenced by his ability to accelerate the development and growth of sales and distribution channels worldwide,” said Mitch Medford. “He combines this with firsthand knowledge of the challenges our customers face in tracking and managing their distributed and data center assets. At a time when asset tracking and management is becoming a best practice, having such an experienced person in charge of capturing the enormous market opportunity is definitely a corporate advantage.”

About RF Code, Inc.

RF Code automates the ability to discover, track and monitor high-value physical assets across the enterprise. Using the company’s award-winning wire-free Adaptive Asset Awareness platform, customers know instantly and on demand the precise location of each individual asset. This spares them the high cost, time intensity, and compliance risk of a manual inventory. RF Code and its world-class roster of global partners develop solutions used in demanding industry environments including IT, healthcare, defense, pharmaceutical, manufacturing, transportation and homeland security.

RF Code and the RF Code logo are either registered trademarks or trademarks of RF Code Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Contact

Joan Osleeb, 512-439-2245(o) or 512-789-6168 (m); josleeb@rfcode.com