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Case Study: American Greetings

Reducing Energy Usage and Operating Costs With Real-Time Environmental Monitoring

Following an inititative around Energy Star compliance in their Cleveland data center facility, American Greetings mapped out a strategy to reduce energy usage and lower operating costs by turning off a number of the air conditioning units (CRACs) that cooled the facilities. These "running hotter data centers" goals aligned well with the latest ASHRAE guidelines, which revise upward the allowable and recommended cooling guidelines. These new guidelines reflect the growing momentum in the industry for operating servers at higher levels of temperature and humidity and, of course, also address the extensive money and energy savings that can be attained by raising the baseline temperature inside the data center.

However, as temperatures rise environmental monitoring becomes ever more important. To meet its efficiency goals, American Greetings needed a solution that would quickly provide the temperature and humidity data to help them determine the “ideal” temperature that both saved money and ensured uptime. In this case study, Robert Hunt (manager of Enterprise Systems Management, American Greetings) explains how RF Code helped them achieve these goals, and discusses how they next plan to expand their deployment by implementing RF Codes asset management solutions as well.

"[RF Code's solution has] been more cost effective than other solutions. In fact, it was a lot less expensive than I thought it would be. And it works better than I ever expected." — Robert Hunt, American Greetings

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