Seattle, WA. Asset Management International (AMI), an industry leader in IT asset management, has announced a partnership with RF Code(TM), the de-facto standard in active Radio Frequency Identification (RFID) solutions for data management. The partnership allows AMI to now offer the full gamut of available asset tracking options, thereby ensuring each client enjoys the full benefits of a solution crafted specifically to their individuals requirements.

"We are pleased to be an integral component of AMI's new asset tracking solution. AMI is recognized for putting together the highest performing blend of solutions to meet each customer's needs individually. RF Code delivers accurate, automated data which, with our customers, has taken them from around 70% visibility of assets to over 99%," said Richard Jenkins, vice president of marketing and strategic partnerships at RF Code.

The partnership reflects the benefits associated with the recent dramatic cost reduction in the manufacture and deployment of active RFID technology. Typically, enterprises have utilized a combination of barcode and passive RFID to track assets. Active RFID, while always acknowledged for its exceptional accuracy of tracking hardware even to the rack level, has been prohibitively expensive, its benefits offset by too gradual a return on investment.

AMI's AssetTrack, which features exceptionally comprehensive and easy-to-use capture and reporting solutions, was designed from inception to integrate seamlessly with any automated data capture technology (barcode, passive and active RFID). However, cost considerations have compelled most users of AssetTrack to limit their use of active RFID. That's now changing.

"I've wanted to offer active RFID as an option to AMI customers for a long time," says AMI President and CEO Tom Watson. "But the options we investigated in the past were complicated and far too expensive to be justified via a business case. Then I had the opportunity to try RF Code and I was blown away by how easy it is to set up, how well it works and how reasonably it's priced. I'm excited to offer this to clients wanting to solve asset tracking issues once and for all."

AMI's partnership represents a joint effort by the companies to promote ITAM solutions that use the full range of data capture options.

About AMI

Founded in 2003 by Tom Watson and Ken Suzuki, AMI is a leader in providing comprehensive asset tracking solutions for enterprise IT. AMI's AssetTrack software solution lets every user, from receiving dock, to asset manager, to CFO have confidence that asset data is complete, current and accurate. AssetTrack is relied upon by a wide variety of clients, including United Airlines, Verizon Wireless, the U.S. Army and PepsiCo. AMI's offices are located in Seattle, Washington.

About RF Code

RF Code is one of the world's fastest growing, leading providers of distributed IT environmental monitoring and asset management solutions. Its patented tracking and sensor technologies are deployed by many of the Fortune 250 and help manage the global data centers of some of the largest IT service providers. RF Code is an essential component of the asset management, risk and compliance assurance and automated control systems in healthcare, IT Services, industrial supply chains, facilities management and natural resources/oil & gas industries. The company is headquartered in Austin, TX, with offices and partners in the UK, EMEA, Australia, Asia and South America.