Seasoned executive brings more than 35 years of experience in executive management and building high-powered teams, will lead company as it prepares to launch new product offerings and penetrate new vertical markets within the data center ecosystem.

AUSTIN, TX (8th November, 2018) — RF Code, a leading provider of real-time physical asset management and environmental monitoring solutions for data centers, announced today that it has appointed veteran technology executive Dale Quayle as its new CEO. Additionally, the company has received a new round of funding from current investors totaling $6.6 million. This round of funding will continue to fuel RF Code’s global expansion, while helping the company add new talent and accelerate product development.

As CEO, Quayle will be responsible for driving the next phase of RF Code’s growth, product development and entry into new vertical markets, while building on robust sales and engineering teams. Quayle brings a wide breadth of executive management experience to RF Code as both a manager and board member, including building successful teams and significantly increasing company value.

“RF Code is delighted to add a seasoned technology executive like Dale, with his significant track record of success,” said Moshe Azoulay, Chairman of RF Code’s board. “Dale’s extensive record of corporate success and building cross functional teams will help further propel RF Code during this important period of growth for the company.”

Quayle comes to RF Code from his role as CEO at Digital Fuel, a divestiture of VMware. During his tenure, Quayle successfully transitioned Digital Fuel from a company-owned division to an independent leader in the IT financial management space, and in just over a year under his leadership the company was acquired by Apptio. During his time at Digital Fuel, Quayle oversaw an acceleration in product innovation, maintaining value for customers and revamping the sales operation, which led to the acquisition of numerous Fortune 100 customers in seven figure deals.

Prior to Digital Fuel, Quayle was CEO of Integrien, which was acquired by VMware in 2011, and held executive positions at Hewlett Packard.

“RF Code is well known in the data center space and has an extensive base of global customers, forming a strong foundation for growth,” said Dale Quayle. “I’m excited to help take this company to the next phase, with a rollout of new product offerings to help data center owners and operators better manage their critical assets.”

About RF Code

RF Code is the leading provider of automated, real-time physical asset management and environmental solutions to data centers. RF Code’s CenterScape platform reduces the total cost of ownership by replacing expensive and inaccurate manual processes with real-time intelligence from data generated by its proprietary sensor networks. CenterScape offers global scalability while providing granular reporting and is easily integrated with existing IT, facilities and business systems, increasing their value by providing improved accuracy, lower cost, and timely information.

RF Code’s solution is tracking more than three million sensors worldwide and has delivered over $100 million in savings to hundreds of customers, including more than half of the internet and telecommunications companies in the Fortune 500.

RF Code is based in Austin, Texas, with partners around the world. Additional information can be found at 


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