After years of struggle, the company has solid revenue — an estimated $18 million last year.
As venture capitalists are quick to point out, not every investment in a young company turns into an instant bonanza. Some startups fizzle out quickly, while others can waste years and buckets of money pursuing the wrong business plan with the wrong product. Occasionally, startups can lose their way and then recover with a new business direction, often after the addition of new management.
That’s what happened at Austin-based RF Code, which in the past year has become a budding tech success story. The company makes the hardware and software for wireless sensor networks that monitor humidity and temperature inside big data centers and then send alerts when trouble spots show up. Its technology also is being applied to other markets, including health care.
After years of struggle, the company has solid revenue — an estimated $18 million last year — strong growth, profitability and strong interest from some of the biggest players in the data center industry. Gartner Group, a technology consultant, has named the Austin company as a “cool vendor” in the field of data center management.