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Data Center World 2015: What We’re Looking Forward To

Posted by RF Code

afcom-dcwSunday sees the start of AFCOM’s Data Center World in Las Vegas. Our executive team will be at booth #1134 offering a closer look at our new Data Center Management platform. To mark the run up to the event, we asked some of the RF Code team to share their thoughts on the industry and what they are most looking forward to next week. 

We sat down with our CEO Ed Healy first, who outlined three main areas of interest:

RF Code CEO Ed Healy

“Firstly, with real-time asset management being the only practical means of addressing audit, inventory and provisioning tasks within the data center (both from a monitoring and cost perspective), I am interested in meeting both customers and partners that are exploring solutions in these areas.

The Workplace Internet of Things has the potential to help large enterprises reduce their carbon footprint significantly, so I am also keen to meet organizations that are involved in “green initiatives” and those focused on improving their data center sustainability.

Finally, I am interested in how semiconductor technology, software, data analytics, Moore’s Law and the Internet of Things are converging and will affect the data centers of the future.”

VP of Worldwide Sales Chad RiselingWe recently discussed the impact of the Internet of Things in a blog on IBM’s multi-billion dollar move into the industry. The topic is a rising trend across the data center sector, especially for colocation providers looking to add value to their propositions, a point echoed by Chad Riesling, Vice President of Worldwide Sales:

“This year I am very eager to speak with colocation providers that are looking to drive costs out of their businesses, while simultaneously building incremental revenue opportunities through new service models.

Data Center World is also a great opportunity to reconnect with customers and partners, to meet with organizations looking to drive greater operational efficiency with more effective asset and energy management practices, and to discuss how we can help to improve an organization’s DCIM applications.

The thought leadership sessions are valuable as well, especially some of the panel discussions.”

Director of Sales - West Region Tom LarsonMeeting attendees at our booth seemed to be a common discussion point. Flying in from the West Coast to help with that activity is Tom Larson, our new Director of Sales - West Region, who joins RF Code after almost nine years at Schneider Electric. Tom shared:

“Alongside supporting our efforts at our booth, I aim to meet as many new customers as possible. That includes saying hello to connections from my time at Schneider and listening to my peers’ concerns around their specific business challenges.

There is also the chance to stock up on the pens, lanyards, back scratchers, stress balls, cheap baseball caps and pounds of chocolate left over from previous Data Center World events.”

Director of Marketing Communications Craig Foster

Another new starter is Craig Foster, our new Director of Marketing Communications. Craig kept it concise and impactful with:

“Since I am relatively new to RF Code, I am really looking forward to educating myself around the industry, meeting partners and understanding how we work with customers.”

Director of Inbound Marketing Gregg Primm

For myself, Gregg Primm, as RF Code’s Director of Inbound Marketing, events like Data Center World have always been about meeting customers and forging new relationships. It is really interesting learning about attendees’ roles and responsibilities, and how that is changing in the face of greater automation and intelligent control systems.

Hearing directly from industry professionals about the challenges they are facing is invaluable, especially when demonstrating how we can help. The same applies for customers - Data Center World is a great opportunity to gain insight into the results and outcomes they are realizing with RF Code.

We look forward to seeing you at booth #1134 on April 19 - 23, 2015.  

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